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You are here: Home / Archives for CHOWS IN ADS

From beer to oranges to toothpaste…..Chows were used extensively in product advertising and promotion from the early 1900’s through the 1950’s. These canines with such an exotic appearance were viewed as the breed of socialites and movie stars, so they made the obvious choice for a warm and fuzzy soft sell. Some stars were pictured with their own Chow companions in ads.

1950 Travelers Insurance advertisement with chow

I (In the private collection of Sandra Miller) What an unusual ad this is……the 1940s-1950’s public image of our chow breed, was certainly not the best,  according to the many articles and newspaper reports of dog bites I keep running into from these decades. Chows had quite the reputation as being unpredictable and aggressive, due […]

Pre 1960’s Chows featured in dog food and grooming advertisements

Chows were a popular breed to be chosen as “spokes models” for ads aimed at the breeder, exhibitor, kennel manager and were most often found in all breed publications tailored to the dog show crowd.  Dog World and Dog News were among the most respected pre 1960’s publications.  I will be adding many more ads […]

1940’S Gordon Bread recipe card advertisement by artist Jack Murray

THIS RARE  ART GEM IN MY PRIVATE COLLECTION  IS BY THE RENOWNED SATURDAY EVENING POST  ILLUSTRATOR JACK MURRAY In the 1940s-50’s, the Gordon Bread Company was a busy,well-established, Los Angeles-based bakery company with a 1920s-era manufacturing facility on Santa Barbara Avenue (known today as Martin Luther King, Jr. Boulevard), just southwest of downtown. The company […]

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