From beer to oranges to toothpaste…..Chows were used extensively in product advertising and promotion from the early 1900’s through the 1950’s. These canines with such an exotic appearance were viewed as the breed of socialites and movie stars, so they made the obvious choice for a warm and fuzzy soft sell. Some stars were pictured with their own Chow companions in ads, and many graced American and European MAGAZINE COVERS.
I have a large collection to scan in yet, and welcome any additions from the ChowTales readers. As always, your name credited for the scan or donation to the archives .
CLICK THUMBNAILS IMAGES BELOW TO VIEW EACH AD LARGER
[…] The Chow Chow was not only a popular companion and show dog from the early 1900’s through the 1940’s, they were considered a status symbol by cinema stars, politicians, royalty and socialites . The breed graced the covers of many magazines ranging from Life Magazine to dog show publications such as Dog World and Dog News. Celebrity figures often were photographed with their own companion chows for that coveted cover space as well as ADVERTISEMENTS . […]